‘It's hard to be your own doctor, and it's hard to be your own marketer. A third-party can offer unbiased expertise and identify blind spots you might be missing.’
- Gary Vaynerchuk, Entrepreneur
Services designed to support you.
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Marketing + Content Strategy
Is your marketing strategy more confusing than compelling?
Move beyond generic plans and craft a customised marketing approach designed to engage your audience, ignite growth, and refine your messaging. I specialise in developing impactful strategies that align seamlessly with your goals, whether you choose to execute them internally or leverage external expertise.
Every business and budget is different. You may not require a full strategy, rather a pick and mix of different elements:
In-depth Marketing Plan: This detailed roadmap provides a clear action plan tailored to your specific business and budget. The actionable steps are designed to be both realistic and affordable, driving immediate results while paving the way for future growth.
Competitor analysis: Gain valuable insights by understanding how you stack up against your top 3 competitors in the market.
Brand positioning audit: Uncover your brand's unique value proposition and what sets you apart from the competition.
Customer experience review: We'll work together to optimise your customer touchpoints, ensuring a smooth and positive experience.
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Brand + Social Audits
Unsure if your marketing message is captivating your target audience?
Let's face it, online competition is fierce. You need to understand how you stack up to know if your marketing efforts are hitting the mark.
That's where an in-depth marketing audit comes in. I'll be your digital detective, dissecting your online presence.
I'll analyse your social, branding, and every marketing channel you utilise. This audit uncovers what's working – the content that resonates – and identifies areas ripe for improvement.
What's included in this powerful audit?
A thorough analysis of your social media, brand, and wider marketing efforts across all platforms.
Competitor analysis of up to 3 key rivals. Think of it as intel for your next marketing strategy.
Actionable recommendations for improvement and growth opportunities. Identify content strategies and tactics to amplify your online presence and leave your competition behind.
Armed with this audit, you'll be equipped to dominate the online landscape and achieve your marketing goals.
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Recruitment + Employer Branding
Struggling to fill open positions with the right talent?
Feeling like your employer brand isn't resonating with the best candidates?
Recruitment marketing and employer branding strategies can be your secret weapon.
With years of experience in the industry, I understand the unique challenges you face in today's competitive landscape.
Forget generic job postings. I craft data-driven strategies that make your brand stand out and tell a compelling story with real results. Attract the candidates you crave with targeted messaging that grabs their attention.
Here's a taste of how I can help you:
Marketing plans built for the recruitment game. I'll target the right talent pools, leverage data insights, and craft messages that stop them mid-scroll.
Candidate attraction strategies with serious pull. I'll help you attract the best and brightest, not just a random pool of applicants.
Employer branding that makes you an irresistible employer of choice. I'll position your company as a top contender in the recruitment game.
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Event Management
Ready to watch events transform from headaches to high-fives?
Boost brand awareness and engagement with strategic events.
Focus on your core business goals, while I handle the entire event lifecycle – from brainstorm to flawless execution.
I don't believe in cookie-cutter solutions. Instead I create customised event experiences that fit your unique needs, whether it's strategic planning, vendor wrangling, logistics, or on-site event coordination.
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Marketing Advice
Feeling overwhelmed by your marketing? Unsure where to start or what to focus on?
I'm your on-demand marketing advisor. Whether you're stuck on a specific project or need a strategic refresh, I'm here to provide expert guidance, whenever you need it.
Think of it as flexible marketing support. You choose the level of involvement. We can meet weekly, fortnightly or monthly, brainstorm ideas, dive deep into a specific campaign, or develop a long-term strategy. My goal is to equip you with the tools and clarity to achieve your marketing goals.
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Freelance Services
Love the idea of marketing, but short on the time or expertise to make it happen?
That's where I come in as your marketing sidekick!
No need to build a whole marketing department – I'm your hands-on partner, ready to roll up my sleeves and execute those brilliant marketing plans and tactics you've got brewing.
Need help crafting content? Launching a social media campaign? I'm here to provide the extra muscle you need to make your marketing magic happen.